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MASS COMMUNICATIONS

COURSE DESCRIPTION

This course focuses on the role of Mass Communication in contemporary
society and the relationships between the Social Sciences and the Mass
Media.

MAJOR GOALS

1 - To help students use the Mass Media of communication more
    effectively and to better control their impact on the students and
    others.
2 - To achieve these goals students must understand both the media and
    human behaviour.

OBJECTIVES

1 - To increase student's understanding of how each medium operates and
    why it operates as it does, both historically and in the present-day
    society.
2 - To help the student understand how each medium shapes the materials
    that it presents to us.
3 - To help the students to understand how society uses the media and
    the possible effects those uses have on them and society.

LECTURES : WEEK # 1
How Mass Communication works. Different ways to think about 
Mass Communication and it's roles in our lives.

LECTURES : WEEK # 2
How media are regulated; current issues in the regulation of media; the
influence of rating and other forms of research.

LECTURES : WEEK # 3
Various ways in which news can be defined. Discussions of some current
stories in the media and the different ways in which each might be
treated. Problems and practices of deciding which stories to put in the
paper and the treatment each will receive.

LECTURES : WEEK # 4
Ways in which we study media audiences, the results of audience
research; reasons for different sizes and kinds of audience for
different media and for different content within each medium.

LECTURES : WEEK # 5
How we construct meaning and ways in which our meanings are shaped by
various media; illustrations from newspapers of how headlines can shape
inter-relation; illustrations from television and movies of how editing
can shape our perceptions.

LECTURES : WEEK # 6
The importance of books in a society; problems of the book industry
today. Contemporary newspaper operation; the impact of newspaper
chains; other trends in the industry.

LECTURES : WEEK # 7
Content and operation of magazines; new types of magazines.
The contemporary motion picture industry; film criticism and theory.

LECTURES : WEEK # 8
The operation of a contemporary radio station: economics, programing,
audiences & regulation.

LECTURES : WEEK # 9
Trends in television programming; the threat or promise of cable; the
debate about television content & regulation.

LECTURES : WEEK # 10
The impact of public relations and advertising agencies.

LECTURES : WEEK # 11
How the mass media serve our needs and the needs of our society.

LECTURES : WEEK # 12 / 13
The effects of Mass Communication on individuals and our society;
methods of studying these effects; the reliability of this research.
New developments and trends in Mass Communication.

REFERENCE LIST

Edwin Emery, Introduction to Mass Communication - D. Mead 1980
Robert D. Murphy, Mass Communications & Human Interaction 
     - Houghton Mifflin Inc.
Wilbur Schramn, Men, Messages & Media 
     - Harper and Row, 1983
Marshall Mcluhan, The Medium is the Message 
     - Bantam, 1967

TEXTBOOK

Discovering Mass Communication by Samuel L. Becker 
     - Scott Foresman & Co., 1983

TAPES TO BE SCREENED FOR THE COURSE

INTERNATIONAL ADVERTISING 
     - 30mins VHS-PBS-ADAM SMITH'S MONEY WORLD
IMAGE & REALITY IN AMERICA 
     - 60 mins VHS PBS-BILL MOYERS-THE PUBLIC MIND
LEADING QUESTIONS-THE POLLSTERS
     - 60mins VHS-PBS-BILL MOYERS-THE PUBLIC MIND
THE ILLUSION OF NEWS 
     - 60mins VHS PBS - BILL MOYERS-THE PUBLIC MIND
THE TRUTH ABOUT LIES 
     - 60mins VHS - PBS - BILL MOYERS - THE PUBLIC MIND
1989 DUPONT NEWS AWARDS 
     - 90mins - PBS
SPIKE LEE & CENSORSHIP 
     - 60mins VHS - CBS - 48 HOURS
NIGHTLINE - SPIKE LEE 
     - 30mins VHS -  ABC NEWS
2 LIVE CREW FACE THE NATION 
     - 30mins VHS - NBC NEWS -Face The Nation
THE WORLD IS WATCHING 
     - 90mins VHS -  CBC TV

The above VHS tapes are from
Mr. Lessard's private collection.
Copies are not available
for student home use.

SUPPLEMENTARY READING
To be assigned
EVALUATION
Research and Discussion ------- 	30 %
Discussion and Presentation ----	20 %
		------------------	50 %
Two examinations
Mid-term ------------------------------ 20 %
Final ---------------------------------	30 %